About Ventura

Two units, one leadership.

Ventura's two units,
Strategy and Communication and Creative Studio,
work under the same direction and with the same method.
The diagnosis, the narrative and the final piece
stay with the same team.

How it works

A method in three stages.

01

Diagnosis

Immersion in the challenge, scenario analysis, stakeholder identification, audience mapping, institutional and competitive analysis.

Pinpoints where the problem lies and what needs to be solved.

02

Defining the strategy

Business, communication and project strategy: objectives, priorities, audiences, resources and delivery model.

Sets the course and how to get there.

03

Positioning, narrative, creation and management

Creating a brand, an event or a campaign, or managing an entire project, with governance and close follow-up.

Delivers the solution, from concept to result.

Portrait of Claudio Ventura, wearing glasses and a dark shirt, seated in a café.
Leadership

Claudio Ventura

An executive with 30 years of experience in strategic communication, advertising, design, business intelligence and the management of highly complex projects.

Selected projects

  • Manager of Angola's National High-Security Tax Stamp Programme (PROSEFA).
  • Communication and marketing for Angola's Civil Registration, Identity Card, Criminal Records and Social Security (INSS) Restructuring programmes, from 2006 to 2019.
  • Visual identity programme, events, campaigns, publications and special projects for Niterói City Hall, from 2001 to 2014.
  • Reports and institutional materials for INCT Inofar, from 2009 to 2018, and projects for COPPE/UFRJ.
  • Rebranding, catalogues, packaging, promotional materials and events for brands in the food, education and health sectors.
  • Brand identities for the Teatro Popular Oscar Niemeyer and more than 50 companies, projects and initiatives.
  • Communication for major events, including the Rio de Janeiro International Book Biennial and the Rio Franchising Business and Rio Oil & Gas trade fairs.
  • Founder of Ventura, with the Creative Studio active since 2001.
  • Strategic marketing mentor to startups.