Strategic intelligence

Creativity

Illustration of a divided brain: on the left, circuits with the words focus on results, marketing, strategy and content; on the right, vivid shapes with creativity, differentiation, design thinking and innovation.
Creative Studio

Creative direction, design, advertising, campaigns, editorial production and special projects.

“Our focus is creating singular stories, brands, products and projects.”

Claudio Ventura

Twenty-five years of creative work in graphic design, advertising, events and institutional communication. This is where strategy becomes the finished piece, with a level of craft that sustains the brand's perceived value.

What we deliver

What the Studio creates.

01 · Branding

The brand as a strategic decision.

Positioning, brand architecture, naming, tone of voice and narrative defined before any design. A solid foundation so that every contact with the brand delivers the expected return.

Busch Amazon logo in burgundy on a cream background, framed by an illustrated rainforest and blue sky.
02 · Visual identities

Brands with a personality of their own.

Logo, typography, palette and graphic system that give shape to the positioning and carry the brand consistently to every touchpoint.

Teatro Popular Oscar Niemeyer logo on a yellow background.
03 · Brand collateral

Every piece with a purpose.

Every piece we create has a function, a message, an audience and an objective. That way, each chance to communicate adds value to the brand and respects the reader's attention.

Fernanda Bernardo Jóias tag on textured paper.
04 · Events and campaigns

Atmosphere in every detail.

Identity, programming, setting and promotion developed together around the event's objectives, to convey concept, proposition and feeling from first contact to the closing moment.

Piece for the 4th Niterói Reading Fair: silhouettes of two boys made of text playing on a seesaw in the grass, with the open-book logo in green, orange and blue.
05 · Reports

Results with a premium print finish.

There are moments when what has been achieved deserves a unique presentation. Reports with a clear reading of the results and design that matches the stature of the project.

MINSA RH+ activity report with its slipcase.
06 · Publications

Books that ask to be leafed through.

Commemorative books, guides and portfolios in which content and design are conceived together, from editorial structure to paper.

Illustrated book open at a double-page spread.
07 · Project presentations

A few minutes to win over decision-makers.

Decision-makers tend to have little time and many demands. Presentations designed for that moment: immediate impact, with credibility right behind it.

Open project presentation folder with an illustrated map.
08 · Kits and packaging

Designed for the moment of choice.

Most buying decisions are made at the shelf. Packaging and kits with a finish that upholds the value of the brand at that moment.

Yellow tin of Bhering cocoa powder with an illustration of a woman in a green coat and a speech bubble.
09 · Websites and digital presence

Perceived quality in every detail.

Websites where every audience can see and feel the quality of the work.

Home page of the Fórum Cultural website.